Richard and Joanna have been farming at Norton Farm for 25 years and are now helped by their sons Luke and Toby. They are the third generation of Haymans to farm around the North of the Cleddau estuary in Pembrokeshire.

The land area comprises of three units: Norton Farm, Great Westfield Farm and Barnlake Farm.

Each unit complements each other as they have different soil types, ranging from early soils and south facing fields overlooking the tidal Cleddau river to the deeper heavier loams at Great Westfield.

Norton Farm, the main holding, has red sandstone soils which is suitable for most crop types. All three units are serviced by reservoirs and underground mains for irrigation during the summer months.

In 1989 Richard and Joanna started farming at Norton running a mixed enterprise of potatoes, cereals, cattle and sheep.

Over the years, the business has expanded each enterprise especially the potatoes, which has become specialised with the introduction of cold storage and a 52 week supply season.


The family began farming at Great Westfield in 2007, running a beef unit and DIY livery yard.

The land surrounding the unit was soon introduced into the crop rotation of the business which is made up of winter wheat, winter barley, spring barley, potatoes, grassland and vegetable brassica crops.

The third unit at Barnlake Farm in Burton, is run by Richard’s father John Hayman. He has been farming there since 1966 and specialised in early potato production for the Pembrokeshire first earlies.